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Introduces the special issue and starts with an overview of the evolution of OM studies. Examines the development of OM research, particularly in the 1980s and 1990s, both as regards topics and research approaches involved. Reflects on the problems and perspectives of the OM research which has been carried out on this question. Taking into account the fact that empirical research is assuming an increasingly important role in OM, seeks to highlight the need to improve the quality of such research and, especially, that of the survey, in order to support theory development in this field.