Authors
Christoph DD Rupprecht, Lei Fujiyoshi, Steven R McGreevy, Ichiro Tayasu
Publication date
2020/3/1
Journal
Food and Chemical Toxicology
Volume
137
Pages
111170
Publisher
Pergamon
Description
Highlights
- Usefulness of food product label information depends on consumers' trust.
- Online survey used to clarify consumer trust in sources of label information across four food products.
- Expert labels based on scientific analysis were highly trusted regardless of food type or country.
- Expert labels might play an important role as trusted sources of information in global food system.
Food product labels can provide consumers with rich, specific, expert-certified product information. However, sources of label information differ. How do consumers then evaluate label trustworthiness of expert labels in comparison to other commonly used label types? We present results from a representative online survey (N= 10,000) of consumers in Japan, the USA, Germany, China and Thailand using professionally designed labels for four food types (milk, honey, oil, wine) and five different sources of food information (farmers, government …
Scholar articles
CDD Rupprecht, L Fujiyoshi, SR McGreevy, I Tayasu - Food and Chemical Toxicology, 2020