Authors
Anil Kumar Chaudhary, Laura A Warner
Publication date
2015
Journal
IFAS Ext. Univ. Florida
Volume
1
Description
Social Network Analysis (SNA) is an innovative approach Extension professionals can use to understand interactions among Extension clientele. SNA can be used to define and describe society and its organizations and to assess the impact of various organizational structures (Zack, 2000). SNA is composed of both analytical methods (statistical procedures) and substantive social science theories over and above ability to produce visual network maps to analyze the characteristics of actors (eg, Extension clientele) and their relationships (eg, friendships) with other actors in the network (Scott & Carrington, 2011; Springer & de Steiguer, 2011). This publication introduces Extension educators to possible ways to apply SNA in their work to plan and evaluate programs in a more efficient way.
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