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Table of Contents Track – Cloud Computing 1. [PID-1] George Pittas, “THE USAGE OF SOCIAL MEDIA AS PART OF MARKETING PROMOTIONAL MIX” 2. [PID-5] Avraam Giogourtsoglou , “IoT AND CLOUD COMPUTING” 3. [PID-11] Giorgio De Michelis, Gianluigi Viscusi and Tiziano Salmi, “DRIFTING CLOUDS: A CASE STUDY OF IT TRANSFORMATION AT ENI” 4. [PID-65] Rania El-Gazzar and Fathul Wahid, “STRATEGIES FOR CLOUD COMPUTING ADOPTION: INSIGHTS FROM THE NORWEGIAN PUBLIC SECTOR” 5. [PID-100] Michael Petychakis, Iosif Alvertis, Romanos Tsouroplis, Evmorfia Biliri, Fenareti Lampathaki, Dimitris Askounis, Andreas Daskalopoulos, Theodoros Michalareas, Eric Robson, Dónal Mccarthy, Christine O'Meara, Lukasz Radziwonowicz, Robert Kleinfeld and Timotheos Kastrinogiannis, “A USER-CENTRIC, PRIVACY-AWARE PLATFORM FOR NEW BUSINESS MODELS IN A DATA-DRIVEN ERA” Track – Big Data 6. [PID-2] Panagiotis Nikitopoulos, “TEXT ANALYTICS EVALUATION ON BIG DATA PROJECTS USING ELASTIC SEARCH” 7. [PID-8] Kashif Khan and Usman Qamar, “IMPROVED SINGLE-LABEL TEXT CATEGORIZATION BY INSTANCE FILTRATION” 8. [PID-12] Anika Rani, Shahper Vodanovich and David Sundaram, “UBIQUITOUS DECISION MAKING AND SUPPORT: A FRAMEWORK AND EVALUATION” Track – Digital Services, Social Media and Digital Collaboration 9. [PID-10] Kathy Shen, Shahper Vodanovich and Mohammed Khalifa, “THE ROLE OF INTENSITY OF FACEBOOK USAGE IN SOCIAL CAPITAL DEVELOPMENT: AN EXAMPLE OF THE UAE” 10. [PID-27] Young Jin Lee, Arvind Tripathi …