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Consequences that deter adoption, such as asymmetrical encounters between wearers and bystanders, need to be explored in order to make Ubiquitous Augmented Reality (UAR) acceptable. In our work we outline how social perception is based on a Head Mounted Displays (HMD) capability, appearance, and the role of the wearer. We fixed the device capability to zooming in AR and explored the privacy implications in 12 interviews through a prototype with the mocked ability to ”super humanly” zoom in on targets. Next, we used the resulting themes to survey 100 participants to deeper explore augmented zoom while we permutate on the device appearance housed in three form-factors: contact lenses, glasses, and helmet and role of wearer based on level of involvement in an abstracted scenario transpiring in a public space. Our results showed that explicit visibility of an AR system provides social translucence …