Authors
Liang Wu, Diane Hu, Liangjie Hong, Huan Liu
Publication date
2018/7
Conference
ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR)
Description
In recent years, product search engines have emerged as a key factor for online businesses. According to a recent survey, over 55% of online customers begin their online shopping journey by searching on an E-Commerce (EC) website like Amazon as opposed to a generic web search engine like Google. Information retrieval research to date has been focused on optimizing search ranking algorithms for web documents while little attention has been paid to product search. There are several intrinsic differences between web search and product search that make the direct application of traditional search ranking algorithms to EC search platforms difficult. First, the success of web and product search is measured differently; one seeks to optimize for relevance while the other must optimize for both relevance and revenue. Second, when using real-world EC transaction data, there is no access to manually annotated …
Total citations
2018201920202021202220232024112222017266
Scholar articles
L Wu, D Hu, L Hong, H Liu - The 41st International ACM SIGIR Conference on …, 2018