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Backpacking tourism has gained in popularity among Chinese young people since the 1990s. While learning from their western counterparts, Chinese backpackers have also developed their own unique group identification strategies. By focusing on how backpacker identity is socially constructed in the Chinese context, this research explores the meaning and process of becoming a backpacker in China. Grounded theory was adopted, and the structure “image-identity-strategy” emerged to organise the process of becoming a backpacker into three phases. The findings show that Chinese backpackers employ various strategies to continuously negotiate and reconstruct their backpacker identity. It is thereby shown how the process itself of becoming a backpacker is always ongoing.