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One form of ecological fallacy is found in the dictum that ‘you are where you live’ – otherwise expressed in the idea that you can infer significant information about an individual or their family from the prevailing conditions around their home. One expression of this within higher education in the UK has been the use (and, arguably, overuse and misuse) of ‘low participation neighbourhoods’ (LPNs) over the last 15 years. These are areas that have been defined, from historic official data, as having a lower-than-average propensity to send their young people on to university. These LPNs have increasingly become used within the widening participation and social mobility agendas as a proxy for young people from disadvantaged backgrounds who have the potential to benefit from higher education, but who would not attend without encouragement, support and/or incentives. In this article, we explore the various uses to …