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We investigated changes in skill requirements and the effects of these changes on Black men's access to entry-level jobs, using open-ended interviews of managers at 56 firms in four industries. Managers reported that due to heightened competitive pressure, “soft skills”—particularly motivation and ability to interact well with customers and coworkers—are becoming increasingly important. Many managers view Black men as lacking in these soft skills. This helps to explain Black men's growing disadvantage in labor markets.