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This article examines indie rock musicians Bethany Cosentino's and Tegan and Sara Quin's work as guest music supervisors during seasons 2 and 3, respectively, of Awkward (MTV, 2011–2016), a dramedy about female adolescence. As recording industry professionals who were invited by MTV to participate in both sides of the licensing process for promotional purposes, Cosentino and the Quins negotiated several directives at once. They were selling their own material while promoting more obscure musicians within production practices that compress and subordinate songcraft to visual storytelling and within MTV's short-term programming and branding efforts to align female indie artists with teenage girlhood.