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This chapter employs a genre lens to analyze the rhetorical moves and strategies in emails from both legitimate and potentially predatory publishers inviting scholars to submit their work for publication. Examining features found in emails from reputable outlets and those of spam invitations, what the authors have coined spamvitations, the analysis uncovers similar rhetorical moves in both sets of emails but a greater variety and different nature of strategies for realizing such moves in the emails from potentially predatory publishers. Results of this study can serve as a heuristic to help researchers distinguish invitations from genuine versus questionable publication outlets, and thus avoid becoming prey to predatory publishers.