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‘Sex work’and sex workers have been constituted in conflicting and contradictory ways, within both academia and wider society. Many theorists argue that sex work is inherently exploitative, although much of this research is predicated on the idea that sex work involves being physically co-present with those who buy it or otherwise facilitate the process. The development of computer-mediated communication and digital technology has led to various new forms of sex work, including ‘camming’. In this context,‘webcam models’ perform sex acts, often while alone in their own homes or in other private indoor domains, for online audiences who pay them. As a relatively new practice, camming is currently under-researched and under-theorised. This paper will explore some of the ways in which sex work has been discursively constructed and theorised about, as well as the legal context in which it operates, before discussing the practice of camming in relation to these and to recent research. Overall, we argue that camming challenges some of the conventional understandings and critiques of sex work, and that sex work-oriented research should consider more critical perspectives that take into account the hybridity and complexity of contemporary sex work.