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Obesity is the biggest challenge facing preventive medicine. Calorie-labelling has been suggested as a way of changing the architecture of an ‘obesogenic’ environment without limiting consumer choice. This study examined the effect of calorie-labelling on sales of food items at catering outlets on a city-centre university campus.

Sales data were collected for two consecutive months in 2013 on three UK university sites (two with calorie-labelling during second month, one control) and analysed with chi-square ‘Goodness-of-Fit’ tests. A questionnaire seeking consumers' views and use of the calorie-labelling was administered and analysed at group-level with chi-square tests.

In intervention vs control sites, total sales of all labelled items fell significantly (− 17% vs − 2%, p < 0.001) for the month with calorie-labelling. Calorie-labelling was associated with substantially reduced sales of high …