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Taxing sugar-sweetened beverages (SSBs) is now advocated, and implemented, in many countries as a measure to reduce the purchase and consumption of sugar to tackle obesity. To date, there has been little consideration of the potential impact that such a measure could have if extended to other sweet foods, such as confectionery, cakes and biscuits that contribute more sugar to the diet than SSBs. The objective of this study is to compare changes in the demand for sweet snacks and SSBs arising from potential price increases.

Secondary data on household itemised purchases of all foods and beverages from 2012 to 2013.

Representative sample of 32 249 households in Great Britain.

Change in food and beverage purchases due to changes in their own price and the price of other foods or beverages measured as price elasticity of …