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Much of the spread of participatory rural appraisal (PRA) as an emerging family of approaches and methods has been lateral, South–South, through experiential learning and changes in behavior, with different local applications. Rapid spread has made quality assurance a concern, with dangers from “instant fashion”, rushing, formalism and ruts. Promising potentials include farmers' own farming systems research, alternatives to questionaire surveys, monitoring, evaluation and lateral spread by local people, empowerment of the poorer and weaker, and policy review. Changes in personal behavior and attitudes, and in organizational cultures, are implied. PRA parallels and resonates with paradigm shifts in the social and natural sciences, business management, and development thinking, supporting decentralization, local diversity, and personal responsibility.