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Prospects for mitigating climate change require decarbonisation of the energy sector over relatively short time periods, coupled with significant changes to the way we consume energy. This is particularly true in the transport sector given the current levels of transport-related greenhouse gas emissions, the heavy dependence on fossil fuels, and the uncertainty surrounding transition pathways to ultra-low carbon vehicles. There are policy responses aiming to reduce carbon emissions by changing travel behaviour, but prominent approaches share a common theme of seeking to change behaviour by focusing on the individual and their choices. These are the object of critics who maintain that effective change requires collective action at the social, economic and cultural levels. This paper questions whether decision-makers are relying on these choice-based approaches to change travel behaviour and, if so, how …