View article

This research will described a supply chain management of Indonesia pineapple competitiveness in global market; based on Indonesia Directorate General of Horticulture Department of Agriculture (2012), Indonesia is the largest pineapple supplier in the world. And, the fact is role of export Indonesia pineappledoes not meet the world market standards because of low competitiveness and cannot reach the world market demand.

The objectives of research is to analyze supply chain of pineapple improving market access and competitiveness, including: mapping potential for pineapple production, analyzing role of actors in the supply chain pineapple, analyzing structure and supply chain information systems, then analyzing distribution system and value-added supply chain The results showed that the problems of Indonesia pineapple supply chain is not only flow of products and funds, but also includes information, services, and activities. Gaps in the role of perpetrator, control information, and imbalance of services are very important factors in the formation of prices and profits. The government policy is also remained on aspects of the production, and lack of institutional aspects, and marketing. In the institutional aspect, it is necessary to strengthen the role of associations and farmers' groups to be able more independent with government projects.