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Systems and methods of the present invention provide for one or more server computers communicatively coupled to a network and configured to: identify a business name within an aggregation of business names; tokenize the business name; match a resulting token to an industry related key word; generate a template with placeholders replacing a prefix or a suffix appended to the token from a recognized pattern; identify a request to generate a name candidate, select a personalized data associated with the requesting user and an associated industry; and generate a list of name candidates, with the personalized data inserted into the placeholder; then determines the availability and ranks each name candidate in the list.