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Self-control failure is at the core of various social problems from obesity epidemic to domestic violence. Facing self-control failure, individuals can either hold themselves responsible or delegate the responsibility to something else. The current research proposes that anthropomorphizing a tempting product (e.g., tobacco product) increases its perceived responsibility, and thus increases one’s delegation of responsibility for failures to the product and its manufacturing organization (e.g., tobacco companies). This tendency further alters one’s belief about whether a paternalistic intervention-government policies and social movements that regulate the tempting product and its manufacturing organization (e.g., smoking ban)-is an effective strategy to prevent such failure in the future. As a result, individuals are more likely to endorse regulatory policies and support social movements that attempt to impose regulations on …