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This work investigated, whether or not non-trained individuals would assign seven selected odours from different odour groups (i.e. fruity-citrus, vanilla, floral, spicy-brown, confectionery, green and nutty) according to the concepts of life stages (i.e. kids, adolescents, adults, elderly). Naïve participants were recruited from four different age groups: (i) kids 6–10 years of age, (ii) adolescents 11–20 years, (iii) adults 21–65 years, and (iv) seniors older than 65 years. Results show that six out of seven odours were significantly assigned to a specific life stage by the total of participants. The majority of the participants associated the odours confectionery and vanilla with the kids’ group; floral and spicy-brown to the adults’ group and green and nutty to the group of elderly people. No odour was clearly assigned to the adolescents’ group. These assignments are largely consistent across the investigated age groups, although …