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Although previous research has uncovered various ways people can savor or dampen their positive emotional experiences, the unique impact of each of these strategies on well-being remains unknown. The present study examines the relative impact of the main positive emotion regulation strategies on two components of well-being: positive affect (PA) and life satisfaction (LS). A total of 282 participants completed measures of PA, LS, overall happiness, and the savoring and dampening strategies they typically used. Results show that when experiencing positive events, focusing attention on the present moment and engaging in positive rumination promoted PA, whereas telling others promoted LS. In contrast, being distracted diminished PA, while focusing on negative details and engaging in negative rumination reduced LS. As the strategies targeted different components of well-being, our results further show that …