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Public service is both an ideal that journalists aspire to, and a resource that they invoke strategically to maintain the legitimacy of their more aggressive conduct. Using a database of transcripts from broadcast news interviews in the USA, this article examines the circumstances under which journalist-interviewers present themselves as asking questions on behalf of the general public. Journalists deploy the practice selectively, most notably when engaged in aggressively probing or adversarial lines of questioning. This is because aligning with the public neutralizes and legitimates a question, and thereby increases the pressure on the interviewee to be forthcoming in response. This practice tends to be effective in inducing public figures to acquiesce to aggressive forms of questioning. Moreover, recurrent use of this practice affects the public image of journalism itself, giving it a distinctly populist cast.