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The field of entrepreneurship has seen remarkable growth, increasing the expectations of academic audiences. Articles need to balance novelty with rigorous methodology, theoretical contributions, social implications, and coherent argumentation to succeed in the publication process. However, navigating these varied and sometimes conflicting expectations to achieve optimal distinctiveness in academic narratives is challenging for authors. To explore how authors can achieve optimal distinctiveness amidst these complex expectations, we studied academic narratives and related editorial decisions of two leading entrepreneurship journals, Entrepreneurship: Theory & Practice (ETP, 4,151 papers) and Small Business Economics Journal (SBEJ, 4,043 papers), using computer-aided text analysis. Our study debunks common assumptions about what makes a successful entrepreneurship paper, providing an empirical …