Authors
S Christian Wheeler, Kenneth G DeMarree
Publication date
2009/7/1
Journal
Social and Personality Psychology Compass
Volume
3
Issue
4
Pages
566-581
Publisher
Blackwell Publishing Ltd
Description
Recent research has explored how the activation of social constructs via priming can affect behavior. Multiple mechanisms have received support, including direct activation of behavioral representations, goal activation, biases in person perception, biases in situation perception, and biases in self‐perception. We review the evolving complexity of proposed prime‐to‐behavior mechanisms, discuss the predictions of each mechanism, and suggest some integrative principles that influence how and when primed constructs affect behavior.
Total citations
Scholar articles
SC Wheeler, KG DeMarree - Social and Personality Psychology Compass, 2009