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On 11 March 2020, the World Health Organization (WHO) declared COVID-19, a disease caused by coronavirus SARS-CoV-2, a pandemic. At the time of writing, there are significant outbreaks across much of the world with Europe identified as the epicentre. It seems clear that health psychology has an important role to play in understanding how people will respond and cope to the threat of COVID-19 and how they will adhere and adapt to transmission-related behaviours including hand washing and self-isolation. Efforts to control and reduce coronavirus transmission rely on behavioural change and maintenance. In 2010, BJHP published a review of ‘Demographic and attitudinal determinants of protective behaviours during a pandemic’(Bish & Michie, 2010), finding that communications to promote preventative behaviours should be targeted to specific demographic groups and should focus on raising perceived …