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Quality function deployment (QFD) is an effective method to convert customer requirements (CRs) into design requirements (DRs) by constructing house of quality (HOQ). With the rapid growth of the e-commerce market, it is a new challenge to utilize the available online reviews to facilitate the implementation of QFD. Therefore, this paper proposes a novel QFD model from the perspective of group decision making (GDM) and social network analysis (SNA), then applies the proposed model to product design under Chinese e-commerce scene. Firstly, this paper extracts CRs from online reviews on e-commerce platforms, and the initial HOQs can be constructed. Then a bilateral negotiation GDM method based on SNA is carried out to generate a consensus-based HOQ, and therefore the final priorities of DRs can be obtained. Finally, a case study is provided to illustrate the applicability, and some discussions and …