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The evolution of the markets in recent years caused the evolution of production systems to adapt to a new kind of demand. This demand is characterized by requiring products more varied, available within a short time and at a reasonable price. We observed an evolution of productive systems from mass production to mass customization strategies. The adaptation of order fulfilment and production strategies to this new paradigm of mass customization offers new opportunities for companies improving their competitive advantages. This work is devoted to perform a simulation study of a new order fulfilment procedure (i-VBTO) to be used in mass customized environments. The results are promising, although additional studies are needed to bring this system into practice.