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This article shows how visualization can be used in the strategic-planning process, by examining the use of real-time, interactive visual representations in the business strategy process. Starting with a concise review of literature, we postulate that visualization can improve the quality of the strategic planning process by addressing many of its cognitive, social, and emotional challenges. We develop a conceptual framework for strategy visualization, and use this structure to group and position interactive visual representations of information along the strategic-planning process. We highlight the benefits of visual methods for strategizing, and illustrate them with five case studies covering the entire strategizing process from analysis to implementation. The cases also highlight the use of visualization at different organizational levels, and we consider some of the challenges involved in employing graphic means in strategy …