Authors
Milad Gorji Ashtiani, Ahmad Makui, Reza Ramezanian
Publication date
2013/1/1
Journal
Applied Mathematical Modelling
Volume
37
Issue
1-2
Pages
62-71
Publisher
Elsevier
Description
This paper aims at determining the optimal locations for the leader’s new facilities under the condition that the number of the follower’s new facilities is unknown for the leader. The leader and the follower have some facilities in advance. The first competitor, the leader, opens p new facilities in order to increase her own market share. On the other hand, she knows that her competitor, the follower, will react to her action and locate his new facilities as well. The number of the follower’s new facilities is unknown for the leader but it is assumed that the leader knows the probability of opening different numbers of the follower’s new facilities. The leader aims at maximizing her own market share after the follower’s new facilities entry. The follower’s objective is also to maximize his own market share. Since the number of the follower’s new facilities is unknown for leader, “Robust Optimization” is used for maximizing the leader …
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