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The ‘dick pic’ (DP) has become a growing cultural phenomenon in the digital realm, attracting increasing commentary regarding why men send them, with women’s responses constituting online social movements. Emerging research concerning the practice of DPs has been incredibly limited, with discussion focused on youth sexting practices and online harassment more broadly. However, research focusing specifically on the gendered dynamics of heterosexual boys’ and men’s engagement with DPs is significantly absent, and there has been no attempt to explore how the DP is framed in public commentary. We draw from a qualitative content analysis of social media and digital news articles, comics and blogs discussing the ‘dick pic’, highlighting four major ways in which the ‘dick pic’ is framed. These include: assumptions regarding men’s motivations, women’s production of ‘counterpublics’ and feminist …