Authors
M Joseph Sirgy
Publication date
1982/12/1
Source
Journal of consumer research
Volume
9
Issue
3
Pages
287-300
Publisher
The University of Chicago Press
Description
The self-concept literature in consumer behavior can be characterized as fragmented, incoherent, and highly diffuse. This paper critically reviews self-concept theory and research in consumer behavior and provides recommendations for future research.
Total citations
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Scholar articles
MJ Sirgy - Journal of consumer research, 1982