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Hervé Corvellec a, Steffen Böhm b, Alison Stowell c, d and Francisco Valenzuela e aDepartment of Service Studies, Lund University, Lund, Sweden; bUniversity of Exeter Business School, University of Exeter, Penryn Campus, Penryn, UK; cLancaster University Management School, Lancaster University, Lancaster, UK; dPentland Centre for Sustainability in Business Research Centre, Lancaster University, Lancaster, UK; eSchool of Economics and Business, University of Chile, Santiago, Chile

In the past decade the ‘circular economy’(CE) has established itself as an influential model for economic development, with the Chinese central and regional governments (Su et al. 2013) and the European Union (European Commission 2018) being early propagators and policy champions. The ambition of the model is to create ‘circular’material flows that break with the current ‘linear’economic rationale of take, make and …