Authors
Siti Zubaidah Mohd Zain, Md Hafiz Selamat
Publication date
2019/12/2
Source
2019 6th International Conference on Research and Innovation in Information Systems (ICRIIS)
Pages
1-6
Publisher
IEEE
Description
Online marketing recently is close to social media platforms because from the past few years the phenomenon of social media had appeared and done conquer users all around the world such as the story of Facebook. This situation had brought the opportunity to the marketing field by getting involved in promoting any existing business on social media platforms. This is referred to as the issues of social media marketing. Unfortunately, the lacks of guidelines make the social media marketing approach still have gaps to be filling up. The main problem exists when the marketer has less of followers or friends on social media. Even though the status mode already on public view, but if the marketers are not well known then only a few social media users going to view their marketing status. To solve this problem, the guideline which can improve and increase the level of spreading the marketing status on social media as …
Total citations
2020202120222023121
Scholar articles
SZM Zain, MH Selamat - 2019 6th International Conference on Research and …, 2019