View article

Social commerce is an e-commerce platform where online shopper can shop and purchase online through social networking platforms such as Facebook, Instagram, and Twitter. There are many factors that influence online shopper to make a purchase through social commerce and one of the factors is follower. The follower is a social commerce user that can communicate with other follower through like, comment, and share another follower's post. There are many types of follower in social commerce, such as trusted follower and fake follower. The trusted follower can influence online shoppers' trust to purchase in social commerce. However, usually online shoppers do not know which follower is the trusted follower. Therefore, the aim of this paper is to identify the trusted follower factors that can influence purchase intention in social commerce. From the literature review, the trusted follower factors are identified …