Authors
Eleonora Pantano, Gabriele Pizzi, Daniele Scarpi, Charles Dennis
Publication date
2020/8/1
Journal
Journal of Business research
Volume
116
Pages
209-213
Publisher
Elsevier
Description
The COVID-19 pandemic (that started in early 2020) is causing several disruptions in the short- and mid-term, to which businesses have to adapt. Some retailers have reacted to the emergency immediately, displaying a plethora of different intervention types. The authors aim to synthesize the challenges that retailers are facing during the COVID-19 emergency. We do this from the perspective of both consumers and managers, with the goal of providing guidelines on and examples of how retailers can handle this unprecedented situation.
Scholar articles
E Pantano, G Pizzi, D Scarpi, C Dennis - Journal of Business research, 2020