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AN A COMPANY CONSTANTIY STRIVE f () EXCEE CUSTOMERS” Ekpe: ATN5 py PROVIDING SERVICE THAT “DELIGHTS” OR “AMAzes” THEM? OR IS THIS Us" another marketing trend that really doesn't ensure that the customer will purchase the service again? Are customers always right, or are there some who may not be prof. itably worth satisfying? Do customers judge service on the core offering (eg, the plane flight) or on the supplemental" fills”(eg, the movie and meal during the