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As the world continues to deal with climate-induced heat events, sustainable energy behaviours, or lifestyles combined with non-behavioural interventions have been identified as crucial pathways to curb the demand for air conditioners. Typically, ecological communities serve as a reference point for sustainable lifestyles as they have strong environmental self-identity and values and are more likely to further engage in pro-environmental and energy-saving actions. Yet, it is unknown if individuals within these communities will act as expected, especially when confronted with extreme climatic challenges like heatwaves. It is also unclear which factors will define individual responses to these challenges. Utilising environmental self-identity and Value-Belief-Norm theories, this paper examines factors underlying cooling consumption behaviours of households living in a Universal Community with strong environmental …