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Thanks to the ongoing influx of new technology, systems, products and services become available with functionality that even a decade ago was impossible to imagine. Products like GSM phones, SatNav systems, digital cameras and many other (often digital) products have emerged in the market only recently and their functionality is evolving, both from a technical-and a users-perspective almost on a daily basis. This rapid innovation creates a fundamental problem for people analyzing the quality of those systems. Since the functionality is often very new (and dynamic) and also the complexity of the products quite high it can be difficult to extract product specifications or even requirements. This paper describes how, via a specially designed ontology, a combination of automatically generating rich datasets, process mining and analyzing and comparing the users and the designers perspective of a system can be used to get a better, and faster, understanding of the way how users perceive quality of these innovative products. It describes the outcomes of a research project, in close collaboration with leading industrial partners, paid by the Dutch Ministry of Economic Affairs under the IOP-IPCR program.