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This article brings gender to the centre of concepts used to explore union joining and participation, demonstrating that a gender‐sensitive analysis adds to our understanding. Using qualitative data from a study of women in two large male‐dominated UK trade unions, the article explores four key influences on women's union joining and participation—family, union, work and feminism. While prior beliefs and values played a role in promoting joining and participation, gendered experiences of unions and the workplace had a more profound influence. Feminism affected the nature of participation in that self‐identified feminists were more critical of the masculine character of trade unionism.