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The purpose of this research is to examine the characteristics of a healthy-living market segment and its motivational behavior to wellness facilities in Bangkok, Thailand. Both qualitative and quantitative techniques are presented. This study was explored by nine interviews and 164 survey questionnaires at eight hotels and resorts, 16 day spas and one wellness center in Bangkok from February to April in 2009. This research observes that foreign tourists ‘often’followed healthy-living habits in safety and ‘sometimes’ in exercise and diet respectively. It also maintains that recreation, relaxation, enhancement of quality of life, and social activities are the top four motivation issues when visiting wellness facilities. The Spearman’s correlation results revealed that there were relationships between healthy-living behavior statuses with regard to diet, smoking status, and safety and motivational behavior to visit wellness facilities in Bangkok. Finally, recommendations are presented to support the development and marketing of hospitality and tourism products and services for foreign travelers who have a healthy-living oriented lifestyle.