Authors
Daniel Serra, Samuel Ratick, Charles ReVelle
Publication date
1996/2
Journal
Environment and Planning B: Planning and Design
Volume
23
Issue
1
Pages
49-59
Publisher
SAGE Publications
Description
The strategic location of servers by a firm in a competitive environment is basic in the determination or division of market shares. Let us suppose that a firm wants to locate p servers so as to maximize market capture in a region where competitors are already located but where there is uncertainty—there are several possible future scenarios with respect to demand and/or the location of competitors. The firm will want a strategy of positioning that will do as ‘well as possible’ over the future scenarios. In this paper we will present a discrete location model formulation to address this maximum capture problem with uncertainty.
Total citations
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Scholar articles
D Serra, S Ratick, C ReVelle - Environment and Planning B: Planning and Design, 1996