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This study seeks to identify key instructor traits and attributes that result in greater students’ satisfaction in their learning at SIM University, a private university for working adults in Singapore. The research questions for this study are:“What are the key instructor traits that resulted in higher levels of student satisfaction with the instructor?” and “What is effective instruction from the student perspective?” Students’ qualitative comments that were captured in the end-of-course evaluation exercise over three semesters (from January 2011 to January 2012) at SIM University were analysed. Exploratory factor analysis yielded three latent factors–Secure Learning, Engaged Instruction and Nurturing Personality which resulted in a proposed model of effective instruction for higher education.