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Although animated maps are widely promoted as ideal vehicles for learning and scientific discovery, there has been little empirical work that demonstrates their relative effectiveness in relation to static small-multiple alternatives. In this article, we attempt to clarify the issues related to the potential of animation from an explicitly geographic perspective, but one that is also grounded in broader cognitive science and human-computer interaction considerations. We compared the effectiveness of animated with static small-multiple maps, specifically in relation to map readers' ability to identify clusters that move over space and through time. In this study, we focused on several factors that might impact (or help explain) map readers' ability to correctly identify clusters. These factors included animation pace, cluster coherence, and gender. We found that map readers answer more quickly and identify more patterns …