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Technological capability has been observed as an important element in the economic growth of a nation, since the development of an enterprise depends on the capability to introduce new products over time. Scant research has been developed involving technological capability and the internationalization of companies from emerging economies, such as Russia, India, Brazil, Mexico, and China (Chittoor & Ray, 2007; Väätänen, Podmetina & Pillania, 2009; Dechezleprêtre, Glachant & Ménière, 2009).

We need to develop new research in emerging market countries to understand new product success (NPS) in international markets, especially if it is associated with obtaining technological capability. Introducing a new pioneer product in the market can increase the success rate. Therefore, it is critical that the organization geographically expands the insertion