Authors
Venkat Srinivasan
Publication date
1988/6
Journal
Decision Sciences
Volume
19
Issue
2
Pages
295-305
Publisher
Blackwell Publishing Ltd
Description
Consumer choice among multiattributed products is modeled as a two‐stage process in which a conjunctive stage (that eliminates products with one or more “totally unacceptable” attribute levels) is followed by a compensatory stage (that trades off remaining products on multiple attributes). A self‐explicated preference measurement procedure based on the two‐stage model yielded a slightly larger predictive validity compared to conjoint analysis.
Total citations
Scholar articles
V Srinivasan - Decision Sciences, 1988