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The current project evaluated the effects of the collective behavior of multiple social models on the use of personal protective equipment (PPE).

Prior to completing a simulated baggage-screening task, participants (N=64) watched a scripted training video that included three confederate trainees. Participants were randomly assigned to one of four manipulations, where different proportions of confederates were shown putting on over-ear sound mufflers before starting the task (0, 1, 2, or 3). White noise played at 70 decibels in the test room, and PPE use was observed unobtrusively through a lab window at five time intervals.

The mean intervals of PPE use generally increased as the number of positive social models increased (0=0.63, 1=0.50, 2=1.25, 3=3.06), and differences between groups were significant [χ² (3, N=64)=14.92, p<.01, η²=0.24]. The results suggest that the …