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Since the rise of mass tourism in the 1960s, city tourism has consistently been one of the fastest growing segments of the travel phenomenon in countries with developed economies (Ashworth, 1989; Jansen-Verbeke, 1986; Law, 2002; Maitland and Ritchie, 2009; Selby, 2004). International transit arrivals worldwide are expected to reach 1.4 million by 2020 and 1.8 billion by 2030 (UNWTO, 2016). Over the period 2007-2014, worldwide the number of city trips increased by 82 per cent and reached a market share of 22 per cent of all holidays, according to the latest official statistics (IPK International, 2015/2016, p. 8). Together with a sustained growth in city tourism, cruise tourism has skyrocketed with 248 per cent, while sun, sand and relaxation holidays increased by 39 per cent, and tours showed a steadier growth pace of 21 per cent during these eight years. The growth of city tourism is experienced both by …