Authors
Kim Holmberg, Iina Hellsten
Publication date
2015/10/5
Journal
Internet research
Volume
25
Issue
5
Pages
811-828
Publisher
Emerald Group Publishing Limited
Description
Purpose
– The purpose of this paper is to present a study about gender differences in the climate change communication on Twitter and in the use of affordances on Twitter.
Design/methodology/approach
– The data set consists of about 250,000 tweets and retweets for which the authors’ gender was identified. While content of tweets and hashtags used were analysed for common topics and specific contexts, the usernames that were proportionately more frequently mentioned by either male or female tweeters were coded according to the usernames’ stance in the climate change debate into convinced (that climate change is caused by humans), sceptics, neutrals and unclear groups, and according to the type or role of the user account (e.g. campaign, organization, private person).
Findings
– The results indicate that overall male and …
Total citations
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