Authors
Fiona Wilson, Stephen Tagg
Publication date
2010/3/30
Journal
International Journal of Gender and Entrepreneurship
Volume
2
Issue
1
Pages
68-82
Publisher
Emerald Group Publishing Limited
Description
Purpose
–
While the entrepreneurship and small business research literature has tended to portray women as lesser than men in identifying the differences between them, little research has looked at how gender is construed in business ownership. The purpose of this paper is to provide a new focus, examining how male and female business owners construe each other.
Design/methodology/approach
–
The research employs George Kelly's personal construct theory and repertory grids to examine the constructs associated with male and female business owners.
Findings
–
It is found that there are many constructs used to describe business owners and, counter to predictions from some of the literature review, few differences between the way in which male and female business owners are construed. The paper offers explanations as to why so few differences are found.
Research limitations/implications
–
The …
Total citations
Scholar articles
F Wilson, S Tagg - International Journal of Gender and Entrepreneurship, 2010