Authors
Richard Edward Petty
Publication date
1977
Institution
The Ohio State University
Description
Method.................................................. 50
Results................................................. 63
Discussion............................................... 75
III. INHIBITION OF COGNITIVE RESPONSES ELIMINATES THE PERSISTENCE OF
ATTITUDE CHANGE (EXPERIMENT TWO)........................... 81
Method................................................... 83
Results.................................................. 95
Discussion.............................................. 103
IV. REHEARSAL OF COGNITIVE RESPONSES PRODUCES PERSISTENCE OF ATTITUDE
CHANGE (EXPERIMENT THREE)................................. 106
viii
ChapterPage
Method.................................................. 108
Results....'........................................... 116
Discussion.............................................. 138
V. SUMMARY, CONCLUSIONS, ANDA
COGNITIVE RESPONSE MODEL OF
ATTITUDINAL PERSISTENCE................................. 140
Summary of Experiments................................ 144
A Cognitive Response Model of Persistence... 147
APPENDIX
A. EXPERIMENT 1 …
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